Govt issues notices to 11 firms including Zepto, Uber for using dark patterns to sway consumers, warns action

The government has taken action against companies like Zepto, Rapido, Uber and Ola. These companies are using deceptive practices. These practices influence consumer choices. The Consumer Affairs Ministry is concerned. They want e-commerce platforms to follow guidelines. These guidelines prevent dark patterns. Companies must conduct internal audits. A joint working group will ensure compliance.