LeBron James becomes first male athlete featured in Mattel's Barbie Doll set

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale prices over $150. This milestone blends sports, fashion, and culture, and follows the success of Mattel’s Barbie film, reinforcing James’ legacy beyond the basketball court.